National Review's Rich Lowry concedes the profit-deflating impact of a Romney administration on the right-wing media machine:
There’s no question it would be better for everyone’s place in the marketplace to have another Obama term.
What Lowry means is that a sequential Obama presidency promises the right four more years of profitable character assassination and exhilarating, responsibility-free ideology-huckstering, whereas a Romney presidency only portends 48 dreadfully unprofitable months of excuse-making, ass-covering and head-ducking. Extremist blogs and rightist radio would lie fallow in the wilderness of a haplessly, hopelessly confused Romney administration as it is pulled apart by the opposing forces of pragmatic necessities and placations of the lunatic fringe. Roger Ailes would slide into a suicidal funk -- a corresponding descent with Fox's ratings.
It is of course too early to call -- the tantalizing contest being not the Obama-Romney race, which from all indications would seem in the bag for the former, but the right-wing machine's race for uncommonly subtle cover. It can't gin up the base too feverishly, for one never knows: Good Lord, Romney might win. And that would spell an unprofitable loss for the machine.