Mitt "rolls out" the new Mitt, which will look a lot like ...

Politico reports in a popularly demanded sequel to yesterday's Titanic coverage that Mitt Romney "is rolling out a new and broader strategy to make the election a referendum on 'status quo versus change.' "

No explicit word yet on which Romney supports. Half his discombobulated staff likes the status quo, half prefers change, and the other half hasn't yet realized that they're running a nationally covered presidential campaign. Meanwhile, Romney advocates both.

[T]he economy is likely to remain "the dominant focus" of the campaign. But ads and speeches will focus on a wider array of issues, including foreign policy, the threat from China, debt and the tone in Washington.

This means that if you're dissatisfied with the recovering economy, a universally praised foreign policy, current pushbacks against China, a rational debt-reduction proposal and President Obama's congenitally moderate "tone," then Mitt Romney--and God of course--has a plan for you.

However we can't yet call Romney's "new" one an actual "change" from whatever the hell it is that Romney's been hustling. We suspect his message will remain as chaotic as ever; and in that case, nothing new. 

Comments

[Janicket]

The perfect summation of the Romney presidential run, from the cnn.com story on the new "plan":

Asked to describe the new tone of the Romney message, the adviser answered, "It's just a winning the election package."

[Peter G]

How the hell can anyone keep track of which Release this is? It sure isn't Romney 2.0. I think you'd need to use the upper end of the Richter scale to correctly categorize this release. And they still haven't figured out what operating system they aiming for. Is it the CE system (Crazed Evangelicals) of the LN system (Libertarian Nutbars) or what. If you'll forgive the mixed metaphors, they haven't stopped shaking the etch-a-sketch long enough to write anything.

[Robert Lipscomb]

For those of you over 40, this is beginning to look like the "New Coke" marketing strategy. Methinks it will soon parrot Coke Zero.

http://en.wikipedia.org/wiki/New_Coke

[majii]

I think this is the "throw everything against the wall and see what works" technique of campaigning. David Frum tweeted that it's Romney/Ryan policies that are causing them problems, and I tend to agree. This is a campaign that says it has solutions, but refuses to talk about them because if they do, people won't vote for them. They're caught in a trap of their own design.