He has to come across as a sincere, transparent, credible leader. But he shouldn’t reinvent himself.
--Steve Deace, "an influential Iowa-based conservative radio host"
There's a ream of these impossible tips in the Hill piece. Try being sincere, Mitt; seem transparent, Mr. Romney; just conjure up some credibility like you're ordering pie, Governor. Be the opposite of who you are but for heaven's sake don't reinvent yourself.
And while you're at it, dear leader--and this advice is even more mind-blowingly asinine than the above--"offer calm clarity about what a Romney administration would do."
Yeah. Nice touch. Be calm, Governor Romney, as you clearly project trillions in additional debt and vividly pledge the impoverishment of seniors and graphically promise more endless global wars.
You see, Governor, many voters will viscerally, violently disagree with you, but gee won't they admire your political honesty?
The realpolitik of it is a simple, deafening, resoundingly conspicuous No.
The kibitzers know this, of course, which is why they grinningly offer the empty universal of "calm clarity" rather than encourage the grim particulars of even more mountainous debt and the voucherization of elderly poverty and multiple Iraqs.
The result is a kind of round-robin scam, which by now everyone is in on: Outside consultants propose impossibly vague remedies to an impossibly opaque and spiderishly insincere candidate who must please two impossibly irreconcilable constituencies (the lunatic base and independents) which is, as we all know, impossible.
But why all the fuss? As Mitt will reassure the doubters tonight in his own sincere, transparent, credible way, his campaign "doesn't need a turnaround.... It's doing a very good job."