Here's an out-of-body thought experiment for you. If you're a candidate for the 2016 Republican presidential nomination, and you're the brother of a living U.S. president whose chief legacy is battling James Buchanan for the title of "Worst President Ever," and you have no verbal or apparent intellectual skills with which you can promote yourself, and your chief pre-nomination legacy is that you're willing to "lose the primary to win the general," and, finally, you have before you two GOP campaign models to imitate — that of your candidate brother's, who sort-of won the White House by misrepresenting his real intentions in every way, and that of the 2012 loser, who foolishly signed on to Kochian madnesses only so that he could win the primary — what do you do?
Why of course. In reverse order, you go with the loser's model, you chuck your pledge of primary courage, you inarticulately engage in all manner of irremediable intellectual blunders, and you remind everyone of your DNA match with the worst U.S. president in at least the last 155 years.
There's a trick to this thought experiment. One mustn't think.
And Jeb Bush has been doing a brilliant job of it this week. He began, Wednesday, by musing that "We need to figure out a way to phase out" Medicare — one of the two most successful social programs in world history — and on the following day he compounded his general-election doom by trying to sound smart: Medicare is "an actuarially unsound health care system," said he of no health-insurance worries whatsoever. So we should gut Medicare preemptively, since "your children and grandchildren" are, and I quote, not going to have anything.
Even the ineffably daffy Donald Trump — who's running what is perhaps the first unpremeditated presidential campaign in American history — figured out that the GOP's hardest-core base, old and aging bigots, likes government guarantees, which now, if anything, should be strengthened. Other successful conservatives, from Bismarck on, have figured the same.
Here's another thought experiment. When you're losing a battle of wits to Donald Trump, what do you do?
You guessed it; another trick question. You just keep doing what you've been doing, which is channeling Mitt Romney, whom I dearly miss. At least he fucked up everything with some style.